Strategic cooperation between «Drinkevolution.de» and «about GIN TONIC»
The author of “GIN – Das Buch”, the first and so far only coffee table book on juniper spirits, Peter Jauch, is starting a strategic cooperation with Drinkevolution.de for the German market. The contract with David Stoll was concluded retrospectively as of June 1st.
Stoll on the cooperation: “I am extremely pleased that I have succeeded in gaining a creative doer for the German market in Peter Jauch. During the joint discussions, the chemistry was right from the start. Together we have developed new formats and will pamper German gin connoisseurs with ideas over the next few months. “
“The step with David makes sense and we can both play out our strengths.” Says Jauch about the cooperation. “Of course nobody in Germany was waiting for me, I know that. And yet I see potential in different formats. We start with the first activity for World Gin Day – June 12th. Nothing big, but something exciting. We’re glad.”
Incidentally, the revised 2nd edition of “GIN – Das Buch” will be published by AT Verlag at the end of August.
To a successful and fruitful cooperation.
Drinkevolution online shop: drinkevolution.de
Jauch online shop in Switzerland: aboutgintonic.shop
Link to the book: AT Verlag
A modern, lovingly designed lifestyle online shop where you can discover the world’s best gins, vermouths and tonics. With a selection of over 900 types of gin, the shop offers one of the most comprehensive ranges in Germany.
Drinkevolution.de shows its customers the latest trends in the industry and guides them through the endless variety of the trendiest spirits. The shop scores with atmospheric images, simple menu navigation and countless filter functions.
About «about GIN TONIC»
Is a brand of mobile-action GmbH.
The company started with the development of the first GIN Experience Festival, which took place in Zurich in 2018 at the 25hours Hotel Langstrasse. The guests were able to immerse themselves in the gin worlds of the brands, while experts were able to report interesting facts in master classes. There has been an online shop with gin and tonic adventure boxes in Switzerland since 2020, and the first coffee table book on the topic was published by AT Verlag. For three years, connoisseurs have been discovering in smaller event formats how gin and food behave in combination – whether gin as an ingredient in a dish or as a drink.
about GIN TONIC
powered by mobile-action GmbH
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